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Luxury Hair Starts With Luxury Care


Discover The Ultimate Hair Maintenace Guide — your free all-in-one blueprint for keeping your lace, wigs and extensions soft, shiny and full. Learn expert tips, recommended products and care routines that extend the life of your hair and keep it top-tier… just like YOU.

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Who We Are

Hair and Ella is a Sweden based hair company that specialize in TOP TIER luxury hair and wigs. We aim to serve the woman who values herself and who doesn’t compromise when it comes to having the best in life. Investing in Hair and Ella’s hair wont just save you time, money and make your life easier, it will also add value to your lifestyle. The time is here for every woman, especially black and brown ones, to experience luxury on an everyday basis and embrace our femininity. Here is where our purpose plays in. Every company have their own journey, read about how this dream became reality.

Our Story

WAVY

STRAIGHT

CURLY

What is

RAW HAIR?

When you decide to invest in our RAW hair, you've taken an intentional choice to invest in hair that'll last.

Raw hair is 100% unprocessed human hair—cut directly from 1-2 single donors, washed and left in its natural state. The hair strands have their cuticles intact and the hair is often more coarse compared to VIRGIN hair. The hairstrands are generally thicker which results in fuller bundles overall. We offer raw hair from different origins and they all have their own characteristics.

Because it’s untouched, raw hair behaves like your own: it reacts to humidity, holds curls beautifully and can last for years with proper care. It's ethically sourced and behaves like REAL hair.

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WHAT IS

VIRGIN HAIR?

Virgin hair is often the term people hear first when shopping for extensions—but what does it really mean?

Virgin hair hasn't been chemically processed however it may have undergone steam process (water/heat) to create a consistent texture. It’s usually collected from multiple donors. We offer both single drawn and double drawn bundles. Virgin hair has a smooth and managable texture overall which is a great choice if you are looking for high quality hair with less maintenance.

At Hair and Ella, we treat our virgin hair with the same level of care and quality control as our raw line. Every bundle is inspected for fullness, shine and cuticle alignment, ensuring a natural look that blends effortlessly with your own.

Explore VIRGIN hair

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LACE

A flawless install starts with great quality lace. However lace is not built to last and it will shed over time.

Your lace determines how natural your wig or closure looks against your skin—and not all lace is created equal.

HD Lace is ultra-thin, soft and melts seamlessly into your scalp, giving that "invisible" effect. HD lace is delicate and is most suitable for occational wear.

Transparent Lace is slightly thicker but still blends beautifully, especially when tinted or matched to your skin tone. Transparent lace last longer than HD lace and is great for everyday use.

At Hair and Ella, we only work with premium HD and transparent lace that’s breathable, durable, and ready to customize.

Whether you’re wearing a closure or frontal, our lace pieces are designed to disappear—leaving you with a natural, undetectable finish every time. We now offer both VIRGIN and RAW hair lace.

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